Amazon Prime and the National Football League announced an exclusive broadcasting partnership that will see NFL games streamed live on Amazon Prime in the first such streaming deal of its kind.
Amazon Prime become the exclusive home of Thursday night football.
he 10-year deal between Amazon and the NFL expands the strategic relationship, bringing 15 exclusive regular-season Thursday Night Football games and one pre-season game per year to Prime Video.
Fans will get closer to the on-field action with popular features including X-Ray with Next Gen Stats, available exclusively to Prime members in the United States.
Mike Hopkins, SVP of Prime Video and Amazon Studios commented saying:
“NFL games are the most watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” said Mike Hopkins, SVP of Prime Video and Amazon Studios. “NFL fans from across the country will enjoy a premium viewing experience with Thursday Night Football, as well as access to a broad selection of content including award-winning Amazon Originals available on Prime Video.”
Prime Video will deliver new pre-game, half-time, and post-game shows, and it will continue to offer fan-favorite interactive features like X-Ray and Next Gen Stats, which provide a more customizable viewing experience. As part of the new deal, Prime Video also secured rights to a weekly slate of original NFL programming and expanded rights to in-game highlights for all NFL matchups. Prime Video and the NFL will continue to collaborate on exclusive NFL content and enhanced fan viewing experiences around Thursday Night Football, with more information to come ahead of the first game in 2023.
NFL Commissioner Roger Goodell commented on today’s historic announcement saying:
“Thursday Night Football will be our first-ever digital package and we are thrilled to exclusively partner with Amazon to bring our games to more fans on more platforms,” said NFL Commissioner Roger Goodell. “NFL football drives passionate viewers and Amazon will enable us to continue to grow our fanbase in innovative and compelling ways.”