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Alfa Romeo Racing Extend ORLEN Partnership

The Alfa Romeo Racing ORLEN Formula One Team announced on Wednesday morning that they have extended their partnership with ORLEN, the Polish state oil refinery for a third consecutive season into 2022.

The news likely means that Robert Kubica will return as test and reserve driver alongside Valtteri Bottas and Guanya Zhou in 2022.

Alfa Romeo Racing tweeted:

Speaking about the announcement, Frédéric Vasseur, Team Principal of Alfa Romeo Racing ORLEN commented saying:

We are delighted to extend our successful partnership with PKN ORLEN into its third year. ORLEN are an instantly recognisable brand in a vast and growing market and they have proven a loyal supporter of the team; their presence underlines and reinforces our resolve to be one of the most attractive teams in the sport for global brands. Most importantly, we share a commitment to constant improvement, whether on track or in their business, and we are determined to keep growing together. Their activation campaign has been of the first order, reaching fans all over Europe and expanding access to the team and the world of Formula One and we can’t wait to unveil the next stages in this programme.”

Daniel Obajtek, President of the Management Board of PKN ORLEN commented saying:

We operate globally and so we must be active in all areas, including planning marketing and sponsoring initiatives. The competition on the F1 track is broadcast by 99 televisions, and the total audience, according to research carried out by the Nielsen studio, reaches as many as 400 million viewers. The media equivalent for the ORLEN brand from TV broadcast only until November 2021 amounted to over PLN 550 million. Therefore, involvement in cooperation with Robert Kubica and the Alfa Romeo Racing ORLEN team is a strategic investment for us. As a company with an international reach, we have successfully built a common platform for conducting marketing activities in many markets in which we conduct our business. This paid off, the ORLEN Group recorded a net profit of PLN 2.9 billion in the third quarter of 2021 and increased its market share in Slovakia and the Czech Republic.

By benjohnston31aolcom

My name is Ben Johnston and I am a freelance journalist who also owns and operates the IndyCar accredited website - I am currently seeking employment in the Journalism and media sector.

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