The Avalanche Andretti Autosport ABB FIA Formula E team announced on Monday that Genesys has joined the team ahead of season 8 of the all-electric racing series.
The announcement comes off the back of their successful partnership activation with James Hinchcliffe in the NTT IndyCar Series with the Canadian driving the No.29 Genesys Honda.
Andretti Autosport CEO Michael Andretti said:
“I’m really excited to welcome Genesys to our Formula E family,” said Andretti. “Joining our Avalanche Andretti team opens new opportunities for Genesys to engage globally through the World Championship. We’re looking forward to introducing the Genesys team to all-electric racing and continuing what has already been a successful relationship
Michael Andretti
Joyce Kim, Chief Marketing Officer at Genesys commented saying:
“We’re thrilled to partner with Andretti Formula E and join the millions of fans around the world cheering for their team to take the checkered flag,” said Joyce Kim, Chief Marketing Officer at Genesys. “Success on the track takes an incredible amount of real-time data shared across the vehicle, driver and team. Off the track, Genesys is leading the way in enabling companies worldwide to break down the silos across their organizations and unify data to provide amazing experiences for their customers
Joyce Kim, Genesys
Ben's News Round-Up 