The NTT IndyCar Series launched their 2022 Defy Everything campaign on Monday ahead of this weekend’s 2022 season-opening Firestone Grand Prix presented by RP Funding in St Petersburg Florida.
The campaign has been launched as a way for fans of the series to get closer to the action and see how their favourite drivers prepare themselves the gruelling 17 race calendar.
Speaking about the campaign, VP of Marketing with IndyCar, SJ Luedtke said:
Competing in the NTT INDYCAR SERIES is a bold act of defiance that demands a unique mindset and a fierce physicality that few people ever attain or even fully understand. “These characteristics reach extreme levels across our field, and this campaign provides a behind-the-scenes window into the process of attaining them and becoming a world-class competitor in a relentless and dangerous sport. We believe this exhilarating and honest narrative will impress and inspire fans around the globe, heightening focus on our NTT INDYCAR SERIES stars and our ultra-competitive racing.”
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