The 2022 NTT INDYCAR SERIES season-opening Firestone Grand Prix presented by RP Funding was on Sunday not only had record attendance on race day of 140,000 but it also drew in the biggest viewership of any season-opening INDYCAR race for eleven years.
The GPSP averaged a Total Audience Delivery (TAD) of 1.429 million viewers on NBC and Peacock, making it not only the most-watched INDYCAR season opener in 11 years (St. Pete, 2011, 1.840 million, ABC), but also the most-watched non-Indy 500 INDYCAR race in 11 years.
Sunday’s GPSP was up 53% compared to the 2021 INDYCAR season opener at Barber (932,000 viewers; April 18) and up 15% vs. last year’s St. Pete race (1.246 million; April 25), both on NBC.
Bolstered by streaming on Peacock, the race delivered an Average Minute Audience (AMA) of 23,800 viewers, the largest streaming audience on record for an INDYCAR race, excluding the Indy 500. The AMA also includes streaming on NBCSports.com and the NBC Sports app via authentication.
Viewership for the race peaked with a TV-only audience of 1.509 million viewers and averaged a household rating of 0.89. TAD is based on data from Nielsen and Adobe Analytics.
The next race on the schedule is the XPEL 375 at Texas Moor Speedway, the first oval event of the season on March 20, live on NBC and Peacock.
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