McLaren Racing announced on Thursday ahead of this weekend’s season-ending Abu Dhabi Grand Prix that they have entered into a partnership with Immersive Labs with the McLaren Formula One team beginning with this weekend race on Yas Island.
Immersive Labs empowers organisations to continuously measure and optimise human cyber capabilities, helping large businesses protect against and respond to emerging threats. McLaren Racing will use the Immersive Labs platform to provide real-time data on the cyber knowledge, skills, and judgement of both technical and non-technical teams, map this to risk and optimise human capabilities.
Immersive Lab branding will appear on the front suspension arm of the McLaren MCL35M’s driven by Daniel Ricciardo and Lando Norris from this weekend onwards.
Speaking about the news, McLaren Racing CEO Zak Brown said:
“People and technology are critically important elements of our team, and we are excited to work with Immersive Labs to support in developing the human cyber capabilities which will empower us to better navigate risk. We operate at race pace both on and off-track, and we look forward to this partnership accelerating the human element of our cyber security.”
James Hadley, CEO of Immersive Labs commented on the new partnership saying:
As the impact of cyber risk spreads across the business, it is no longer the preserve of the geeks in the basement. Organisations must respond as a whole, which means continually optimising the cyber knowledge, skills and judgment of everyone from executives to technical teams, at pace.
“Competing in Formula 1 is no different, requiring technology and humans working together in unison to stay ahead. For this reason, the partnership with McLaren Racing is an excellent fit